Bayerische Motoren Werke AG is a German company, manufacturer of automobiles and motorcycles, based in Munich, Bavaria.
The company is unique in that it follows a purely premium branding strategy: developing, manufacturing and selling products under the Mini, Rolls-Royce and BMW brands.
Today, Land Rover is part of the Tata Group of India. Currently, the BMW Group is focused on the high-end segment of the international car and motorcycle market, bringing together four major brands, namely Mini, Rolls-Royce, BMW and BMW Motorrad. Currently, the BMW Group has 30 factories in 14 countries.